Combine your sustainability ambitions with your incentive systems by following these steps:
Set clear, measurable and ambitious sustainability goals for your company. Break these down to individual teams and/or employees. Involve your staff and, if needed, external sustainability experts in goal-setting.
Create an inspiring framework for analysing progress towards goals. Enable your teams and employees to set ambitious targets with room to occasionally fall short.
Develop motivating incentives for your employees, potentially co-creating these with them. For some, monetary incentives will work best; others may value visibility or simply the satisfaction of making a difference.
